Freeze the research scope
Confirm the brand, country or region, language, business profile, target surfaces, account state and execution method. Every market must name its target country or region.
VERSIONED METHOD · V1.0
GEO diagnostic and measurement methodology
A reviewable method matters more than a decorative master score. We preserve market, surface, date, execution method, account state, sample and denominator so baseline and retest remain comparable.
Method reviewed:
Build the market question panel
Questions cover discovery, comparison, recommendation, fact checking and action paths in local buyer language. The panel is frozen before baseline measurement.
Separate website readiness
SEO foundations cover access, crawling, indexing, canonicals, regional configuration and page structure. GEO readiness covers entity facts, answer blocks, evidence and machine-readable structure. Neither is platform visibility.
Run and review platform samples
Each run retains the date, surface boundary, question, response, citations and validity review. Mentions, valid citations, recommendations, factual accuracy and action validity use distinct definitions and denominators.
Retest the same panel
After implementation, rerun the same panel on agreed dates and report coverage, samples, platform limitations and directional change. Surface changes are flagged to prevent invalid comparisons.
PRIMARY RESEARCH CONTEXT
GEO remains a fast-moving measurement field.
The 2023 GEO research framed the objective as improving content visibility in generative-engine responses and found that methods varied by domain. WantAI GEO therefore uses market- and surface-specific measurement, without turning research outcomes into client performance promises.
GEO: Generative Engine Optimization (arXiv) →Citation use: terminology and research context; not independent proof of WantAI GEO service outcomes.
MEASURE BEFORE CLAIMING